Network18 has joined Times Internet’s publisher network “Colombia Audience Network” as a premium publishing partner. With over 60 publisher partners, the network now occupies over 55 per cent page views across Top 10 news content publishers on mobile along with reaching over a quarter of a billion users per month worldwide.
Along with Times Internet’s owned properties, the other properties that are working with Colombia include: Network 18’s premium publications such as News 18, Firstpost.com, and other leading news publications like Punjab Kesari, Sandesh, Dinakaran, Udayavani, The Tribune, India TV, Bartaman Patrika, Andhra Jyothy and more.
The platform serves personalised content and video recommendations in addition to branded content serving more than 9 billion native recommendations per month. That translates into millions of hours of engaged time spent by consumers reading content and watching videos via the Colombia Audience Network in over 11 languages.
The Colombia Audience Network generates its personalised content recommendations via Times Internet’s proprietary advertising technology which reviews more than 4,000 data points across the 250 million user base to generate personalised recommendations.
While talking about the partnership, Gulshan Verma, Chief Revenue Officer of Times Internet, said, “We are very excited to see Colombia Audience Network reach over a quarter of a billion users globally driving further engagement for marketers and publishers. Today, the Colombia Audience Network is not only the largest content discovery platform in India but also is directly powering majority of the page views in the ten largest publisher groups in India. This will allow marketers to feel comfortable working with the platform not only in terms of the scale and the products we offer but also the quality of our premium publisher network.”
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