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Netflix records nearly 35,000 Twitter mentions in one month

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Netflix records nearly 35,000 Twitter mentions in one month

As Netflix’s first free month got over, according to some experts there are high possibilities of its subscribers cancelling their subscription. The recent report released by Meltwater India takes an overall view of how it has been received on social media.

"Based on the large number of mentions over various social media channels, there is no doubt that Indians have welcomed Netflix. Since its launch there have been more than 30,000 mentions on Netflix's entry in India,” says Nitin Bhatia, Director Agency Partnerships, Meltwater India.

Conversations were highest on Twitter from January 1 to February 1 reaching nearly 35k. On its launch day-- January 6, Netflix saw nearly 7k mentions over social media whereas next day it jumped to more than 18.1k. However, the buzz has started fading since then.

Meltwater also found that a majority of the reaction over social media were neutral while positive mentions outweighed heavily negative ones.

"Reactions have been mixed, we saw Twitterati majorly posting about Netflix's introductory packages & pricing. There were a few posts indicating that Netflix is for the elite while its local competitor Hotstar by Star India is for the masses. It’s too early to say whether Netflix is eying the masses or the classes but we have interesting times ahead where this mystery will unfold,” explains Bhatia.

Here what Twitter was abuzz with:


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017