Netflix has introduced the new cellular data controls globally, a new tool to help the user to control how much data he uses while streaming on cellular networks.
The default setting will enable the user to stream about three hours of TV shows and movies per gigabyte of data. In terms of bitrates, that currently amounts to about 600 Kilobits per second.
According to the press release, on cellular networks, this setting balances good video quality with lower data usage to help avoid exceeding data caps and incurring overage fees. If the user has a mobile data plan with a higher data cap, he can adjust this setting to stream at higher bitrates. With this, the company aims to give the user more control and greater choice in managing his data usage whether he is on an unlimited mobile plan or one that’s more restrictive.