Top Story

e4m_logo.png

Home >> Digital >> Article

Netflix introduces new cellular data controls globally

10-May-2016
Font Size   16
Share
Netflix introduces new cellular data controls globally

Netflix has introduced the new cellular data controls globally, a new tool to help the user to control how much data he uses while streaming on cellular networks.

The default setting will enable the user to stream about three hours of TV shows and movies per gigabyte of data. In terms of bitrates, that currently amounts to about 600 Kilobits per second.

According to the press release, on cellular networks, this setting balances good video quality with lower data usage to help avoid exceeding data caps and incurring overage fees. If the user has a mobile data plan with a higher data cap, he can adjust this setting to stream at higher bitrates. With this, the company aims to give the user more control and greater choice in managing his data usage whether he is on an unlimited mobile plan or one that’s more restrictive.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl