Popular video streaming service Netflix has started India operations with plans starting from Rs 500.
The company also announced on its website that subscription would be free for the first month.
The announcement was made yesterday at the ongoing CES 2016 by CEO Reed Hastings.
The Indian launch is part of a bigger, global launch, also announced at CES, which includes more than 130 new countries.
“Today you are witnessing the birth of a new global Internet TV network,” said Hastings during his keynote. “With this launch, consumers around the world -- from Singapore to St. Petersburg, from San Francisco to Sao Paulo -- will be able to enjoy TV shows and movies simultaneously. With the help of the Internet, we are putting power in consumers’ hands to watch whenever, wherever and on whatever device.”
While largely available in English in most new countries, Netflix also announced the addition of Arabic, Korean, Simplified and Traditional Chinese to the 17 languages it already supports.
Since Netflix launched its streaming service in 2007, the service has expanded globally, first to Canada, then to Latin America, Europe, Australia, New Zealand and Japan to include 60 countries. With yesterday's announcement, Netflix is now available in 190 countries.