Top Story

e4m_logo.png

Home >> Digital >> Article

Netflix begins India operations

07-January-2016
Font Size   16
Share
Netflix begins India operations

Popular video streaming service Netflix has started India operations with plans starting from Rs 500.

The company also announced on its website that subscription would be free for the first month.

The announcement was made yesterday at the ongoing CES 2016 by CEO Reed Hastings.

The Indian launch is part of a bigger, global launch, also announced at CES,  which includes more than 130 new countries.

“Today you are witnessing the birth of a new global Internet TV network,” said Hastings during his keynote. “With this launch, consumers around the world -- from Singapore to St. Petersburg, from San Francisco to Sao Paulo -- will be able to enjoy TV shows and movies simultaneously. With the help of the Internet, we are putting power in consumers’ hands to watch whenever, wherever and on whatever device.”

While largely available in English in most new countries, Netflix also announced the addition of Arabic, Korean, Simplified and Traditional Chinese to the 17 languages it already supports.

Since Netflix launched its streaming service in 2007, the service has expanded globally, first to Canada, then to Latin America, Europe, Australia, New Zealand and Japan to include 60 countries. With yesterday's announcement, Netflix is now available in 190 countries. 

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by