Netcore’s MyToday SMS service to develop software for advertising on mobile

Netcore’s MyToday SMS service to develop software for advertising on mobile

Author | Pallavi Goorha | Saturday, May 31,2008 8:40 AM

Netcore’s MyToday SMS service to develop software for advertising on mobile

In a bid to tap the rapidly growing mobile advertising market, Netcore Solutions has launched its MyToday SMS service. A free service, MyToday SMS offers advertisers a platform to leverage the power of mobile advertising.

Abhijit Saxena, CEO, Netcore Technologies, said, “We are in the process of developing software that will enable advertisers to deliver ads to mobile handsets. We will be also developing technology for creating analytic to generate consumer ‘intent’ profiles.”

He further said, “At present, the mobile advertising market is at Rs. 40 crore, but is expected to reach Rs 500 crore by 2010. Advertisers are becoming more aware of this medium and have realised that if tapped properly, this medium would help reach out to more people than the Internet. The number of mobile phones in use is also growing much faster than the number of computers, especially in India. Most mobile advertising currently are in the form of text messages.”

Claiming that MyToday SMS was the only player in the Mobile VAS services offering free updates, Saxena said, “Amul, AOL, Birla Sunlife, Colgate, Congress party, IPL’s Delhi Daredevils, The Future Group, MSN, Nivea, Tata AIG, and Tata Salt are among the clients who advertise with us”.

“Netcore’s MyToday Dailies is the largest direct-to-consumer mobile service, with over 3.5 million subscribers spread across the country. With 25 successful channels, MyToday Dailies is a free opt-in SMS subscription service with a cumulative reach of 10 million people everyday,” Saxena claimed.

He added, “Our advertising and marketing plans will focus on the youth. Currently, our products are being marketed through experiential marketing and through word-of-mouth, which has given us a subscriber base of 3.5 million. Recognising the potential of the product, we will now be focusing on youth marketing involving both ATL and BTL activities. In the long term, we will also be focusing on rural markets.”

MyToday SMS covers areas like cricket, Sensex, movies, health, beauty, and the Bhagvad Gita, among many others. Netcore Solutions was launched by Rajesh Jain in 1998 to focus on affordable software solutions for Indian corporates. The company’s mission is to develop products and services for consumers, especially small and medium businesses in India.

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