Nestle India ropes in Weber Shandwick and SPAG Asia to manage its diverse portfolio
Nestle India has roped in two public relations firms to manage its brands. According to highly placed sources, Nestle has roped in PR firm Weber Shandwick to look after the Chocolate and Diary brands, while SPAG Asia will handle the Health and Nutrition brands.
The company has launched 35 products across categories in the last six months to diversify its portfolio.
It must be mentioned that in June 2015 the Food Safety and Standards Authority of India (FSSAI) banned Nestlé’s popular noodles brand Maggi for allegedly containing lead beyond permissible limits, forcing Nestle India to withdraw the product from the market.
At the time of the ban, which was withdrawn in November 2015, Nestlé’s Maggi commanded a market share of 75 per cent, which dipped significantly post the ban and also helped local brands like Patanjali to establish their firm presence in the market.
The roping in of the two PR agencies is also seen as a strategic move by Nestle India to thwart any repetition of the crisis that it witnessed during the Maggi ban.
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