Top Story


Home >> Digital >> Article

Nestle India consolidates digital & social media with Maxus Digital

Font Size   16
Nestle India consolidates digital & social media with Maxus Digital

Nestle India has been executing various digital initiatives on brand websites, social media and mobile across brands. Nescafe, Maggi, Milkmaid, amongst others, are some of the largest Facebook communities in their respective businesses. These digital assets of Nestle India, earlier managed by multiple agencies, have now been consolidated with Maxus Digital. 

“We are very proud to be a part of Nestle’s digital journey. In a digitally connected world, reaching and engaging consumers requires expertise and understanding  in diverse areas of creative, content, technology, media and the ability to measure,” said Unny Radhakrishnan, Head of Digital, South Asia, Maxus.

Nestle India has recently established a comprehensive digital hub at its head office in Gurgaon that will enable its marketing teams to listen to digital consumers and engage in meaningful conversation. Maxus Digital will work closely with the company and also help manage the Digital Acceleration and Services Hub ‘DASH’. Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative and some of these team members will be operating from DASH in the Nestle head office.

“DASH that has been launched by Nestle is the first-of-its-kind in India and we are excited about enhancing their capabilities with our own digital expertise,” added Radhakrishnan.

Ajit Varghese, MD, South Asia, Maxus said, “We are excited to partner Nestle India and at being able to set up the first-of-its-kind digital team for them. Nestle has already developed some good digital assets and we will work closely with the Nestle team to mesh them with mainstream marketing.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign