Nestle India has been executing various digital initiatives on brand websites, social media and mobile across brands. Nescafe, Maggi, Milkmaid, amongst others, are some of the largest Facebook communities in their respective businesses. These digital assets of Nestle India, earlier managed by multiple agencies, have now been consolidated with Maxus Digital.
“We are very proud to be a part of Nestle’s digital journey. In a digitally connected world, reaching and engaging consumers requires expertise and understanding in diverse areas of creative, content, technology, media and the ability to measure,” said Unny Radhakrishnan, Head of Digital, South Asia, Maxus.
Nestle India has recently established a comprehensive digital hub at its head office in Gurgaon that will enable its marketing teams to listen to digital consumers and engage in meaningful conversation. Maxus Digital will work closely with the company and also help manage the Digital Acceleration and Services Hub ‘DASH’. Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative and some of these team members will be operating from DASH in the Nestle head office.
“DASH that has been launched by Nestle is the first-of-its-kind in India and we are excited about enhancing their capabilities with our own digital expertise,” added Radhakrishnan.
Ajit Varghese, MD, South Asia, Maxus said, “We are excited to partner Nestle India and at being able to set up the first-of-its-kind digital team for them. Nestle has already developed some good digital assets and we will work closely with the Nestle team to mesh them with mainstream marketing.”