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Neo@Ogilvy forms JV with Smile Group; Sanjay Ramakrishnan named Country Head

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Neo@Ogilvy forms JV with Smile Group; Sanjay Ramakrishnan named Country Head

Ogilvy India has announced a joint venture between Neo@Ogilvy and the Smile Group to strengthen its performance marketing, e-commerce and mobile offerings. The JV will also set up a global media delivery hub to service Neo@Ogilvy’s global media operations.

Sanjay Ramakrishnan has been brought on board as Country Head, Neo@Ogilvy India. He has over 15 years of experience working across digital media, ecommerce, mobile, telecom and consumer technology. He moves in from Vizury, where he was GM for India, South East Asia and MENA. Prior to Vizury, he was with Myntra as Senior VP. He has also held senior marketing roles at Google, Intel, and Geodesic.

Commenting on the development, Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia said, “This JV is one more step ahead in our digital journey. Harish’s (Bahl, Chairman, Smile Group) experience in Digital Media and eCommerce will help drive rapid growth in these areas. And Sanjay Ramakrishnan is a fantastic young business leader with the right skills to lead Neo@Ogilvy in India.”

Harish Bahl, Chairman, Smile Group added here, “The vision of the partnership is to be able to offer world class services to local and global clients of Ogilvy and Neo, respectively. Sanjay, who will be the Country Head of Neo@Ogilvy India, brings on board a good blend of e-retail and performance marketing expertise both in internet and mobile and is best positioned to build a leadership position for Neo India around this business focus, which we believe are the future high growth areas for digital.” 

“We’re really excited with the JV with the Smile Group. Strategically this fits perfectly into our plans to offer the best capability across digital to our clients. The Neo-Smile JV, with Sanjay at its helm, will do just that,” said Vikram Menon, President & Country Head, OgilvyOne India.

On his new role, Sanjay Ramakrishnan, President & Country Head, Neo@Ogilvy India said, “I am excited to be part of Ogilvy and drive this JV with the Smile Group. The aim is to recast Neo@Ogilvy as one of the most effective digital media companies in the country with a clear focus on performance marketing, mobile and e-commerce. I have been a marketer all my life and I believe there is a gap in the way paid digital media is integrated with traditional marketing and communication. The goal is to change that through Neo@Ogilvy. End-to-end e-commerce solutions is another unique offering that this JV brings to the table and I’m keen to use the skills I have to drive it.”

While OgilvyOne drives all digital strategy and creative services for clients in India, Neo@Ogilvy’s specific focus is on digital media, performance marketing, e-commerce and mobile marketing. Neo@Ogilvy’s client roster in India includes IBM, Diageo, British Airways, The Economist and The Which Group, among others.


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