Neo Sports to launch video-on-demand & live streaming of India-Australia ODI series

Neo Sports to launch video-on-demand & live streaming of India-Australia ODI series

Author | exchange4media Chennai Bureau | Friday, Sep 28,2007 9:17 AM

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Neo Sports to launch video-on-demand & live streaming of India-Australia ODI series

Neo Sports, which has the telecast rights of all international cricket matches played in India till 2010, has now announced the launch of its unique video-on-demand and live streaming service for the India-Australia seven-match ODI series, followed by a T20 match on www.neosports.tv.

Consumers can avail themselves of this service by subscribing to various packages of their choice on a per-event basis at Rs 5, highlights every half hour at Rs 30, a day pass at Rs 50 and the series pass (7 ODIs & one T20) at Rs 150. They can also have complete access to the live streaming service at Rs 100 per match which will entitle them to all the other services as well.

Additionally, ensuring further viewer stickiness, the website will also offer an interactive scorecard and various graphic analysis tools like wagon wheels, manhattans, player/match statistics and much more. The same will be promoted via an extensive online and TV campaign.

Shashi Kalathil, CEO, Neo Sports Broadcast, said, "We relish the opportunity of bringing to viewers the highest quality cricket played between two titans of the game, both with a point to prove to each other. This series also kick-starts India's biggest season at home with the Pakistanis coming over in November, followed by the South Africans in March."

Kalathil elaborated, "The core target for this product is the office-going audience, who usually misses out on all the high-profile cricket action while he is in office. Our service allows them cricket in ‘controlled doses’ while going about his office work, that too in a superior form in contrast to the one-dimensional text commentary which is the only option available now".

Tags: e4m

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