Top Story

e4m_logo.png

Home >> Digital >> Article

Neeta Thakare joins InsideSport as Business Head

26-May-2017
Font Size   16
Share
Neeta Thakare joins InsideSport as Business Head

Veteran media professional Neeta Thakare has been roped in as Business Head by the sports business news intelligence web platform InsideSport.co. Thakare will be responsible for driving the company’s business strategies, marketing and sales.

Prior to joining InsideSport.co, Neeta was the Business Head at the televisionpost.com

Thakare is a seasoned media professional with expertise in broadcasting, marketing, event management and sales. She has handled various other key sales, managerial, business development, marketing and business strategy portfolios with numerous prominent media and broadcast business corporates. Thakare was also associated with TheOneAlliance (earlier known as SETDiscovery) as Vice President, Strategy (Affiliate Relations); she was Senior Vice President, Distribution at BAG Films; and Vice President, Content Innovation, at Digital Entertainment Network (DEN).

“We are into a very niche sphere of sports news business with InsideSports.co. Our news coverage is primarily about connecting B2B news consumers in the business of sports. Hence, the marketing and sales strategies for this platform need to be different from the requirements of a majority of the broadcast and publishing houses. With her rich, experienced background, Neeta brings on board that required specialization to connect with the right consumer,” said Ashish Chadha, Founder Director, InsideSport.co. “Under her leadership, we look forward to create a niche platform for specific sports marketing needs that would provide the brands a direct connect with their targeted clientele,” he added.

Thakare said of her new role: “The Sports industry is evolving rapidly in India. The emergence of premium commercial sports properties has made the business of sports an extremely competitive world. Thus, it is an interesting space to be in at this point of time. I look forward to an exciting journey with Insidesport.co.”

Thakare will operate from the company’s Mumbai office.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

It’s a multi-media campaign which is also going to support the weekly episodes and build up to the finale

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...