Neemrana Hotels has tied up with Internet Moguls for its digital marketing solutions. It will now be expanding its reach and visibility by making use of Internet Moguls’ expertise in the field of search engine optimisation.
The tie-up with Internet Moguls is intended to tap the ever-increasing online traffic, which can be directed to Neemrana’s website through organic searches. While the brand name of the hotel chain is strong and recognised, the idea is to extend reach to prospective guests who are keen on the experience on offer but may be unaware of Neemrana Hotels.
Speaking on the tie-up, Avijit Arya, CEO, Internet Moguls said, “Preserving Indian heritage has been the domain of Neemrana Hotels and it is indeed a delight to be associated with them. The unique brand positioning certainly adds to the challenges of search engine optimisation but we are excited about the prospects and are geared up for challenges.”
Francis Wacziarg, Co-Chairman, Neemrana Hotels added, “Neemrana has worked towards creating a niche for experiencing history. Through our tie-up with Internet Moguls, we hope to reach out to new markets and potential clients that would enjoy discovering more of real India across our 27 properties.”
Internet Moguls manages digital marketing for over 150 hotels across the globe including top hospitality brands such as Radisson, Starwood Hotels, The LaLiT Hotels, The Park Hotels, among many others.