Top Story

e4m_logo.png

Home >> Digital >> Article

NDTV launches its wedding platform Bandbaajaa.com

30-March-2016
Font Size   16
NDTV launches its wedding platform Bandbaajaa.com

After the successful launch of Gadget 360 and Carandbike.com, NDTV is all set to transform the wedding market with the launch of Bandbaajaa.com – a 360 degree solution for weddings.

 With marquee designers such as Neeta Lulla, Anju Modi, Kisneel, Prama, Kylee & Neha Mehta and a listing of over 1500 best vendors and lifestyle professionals, coupled with over 5000 Products, Bandbaajaa.com is a one stop solution for weddings.

 Excited with the launch, Smeeta Chakrabarti, Managing Director, Bandbaajaa.com, said, “Weddings are a recession proof business, the current generation of young Indians will find everything they need to plan a perfect wedding with minimum fuss. The idea has been very well received by the market. It's a hugely exciting space to be in."

The website will not only assist the customers in creating a personalised checklist of all the tasks for a wedding but help ideate, manage the budget as well as find the right vendors as per preferred location at a click of a button. From assistance on venues, photography, DJ & Entertainers, wedding décor, makeup artists, invitation cards, caterers etc. to shopping for the perfect wedding trousseau, the website will provide an end-to-end solution to the customers.

 Sachin Singhal, CEO, Bandbaajaa.com, said, "We have curated a selective list of elite vendors. Our focus is to help the customers with the perfect mix of right products, best vendors and amazing ideas in order to make their journey to the big day hassle free and memorable. We have got a fabulous response so far, exceeding our own expectations.”

Bandbaajaa.com has already raised a funding worth valuation of $20 million from CerraCap Ventures. With this launch, NDTV establishes itself more firmly in the digital and ecommerce space.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business