NDTV Convergence, a 100 per cent subsidiary of NDTV Networks Plc, which develops exclusive content for cross media platforms such as Internet, mobiles, ITV and IPTV, has launched the live streaming of business channel NDTV Profit on WatchIndia.TV, a leading global Internet TV company that offers a wide variety of Indian programming including news, movies, music, sports and others.
NDTV Convergence, which aims to leverage new media across various platforms, considers this alliance a major step in this direction.
Sanjay Trehan, CEO, NDTV Convergence, said, “This partnership will offer global audiences the best of India’s business and financial news live on a digital medium. Now, Indians living abroad will always be able to watch expert commentary and insightful business reporting at Profit channel.”
Starting February 1, 2008, WatchIndia has begun streaming NDTV Profit for both live and on demand viewing to four million NRIs in North America. In addition to this, WatchIndia’s flexible packages will allow consumers to choose the channels that suit them and the facility to watch video on demand at any time and any location.