Keeping in view the huge online gaming upsurge, NDTV Convergence has recently launched its free gaming services on Mobile.ndtv.com, its mobile presence branded as NDTV Active. Through free gaming, NDTV Convergence aims to cater to the increasing gaming population on mobile Internet. This service is in collaboration with Hovr Inc.
Hovr is a mobile media company that provides mobile social gaming service through its distribution tie-ups with more than 20 leading game publishers.
Announcing the launch, Sanjay Trehan, CEO, NDTV Convergence Ltd, said, “NDTV Convergence has been closely monitoring this huge growth in the gaming arena, and to leverage this trend, we have launched free gaming on Mobile.ndtv.com.”
He further said, “Gaming is a very engaging way to capture the youth and technology savvy audiences, and through this initiative, we hope to make inroads into this extremely popular medium.”
At NDTV Active, the users view a quick commercial before the game begins, and may see product placements embedded within the game. Gamers can download popular titles such as ‘Underground Racer’, ‘Hugo Cannon Cruise’ and ‘Texas Holdem’ from among some of the world’s most popular mobile game publishers, besides a choice in all major genres such as Action, Racing, Puzzle, Sports, and Casino/Card games.
The company had launched it WAP portal NDTV Active in December 2007. The channels available on Active include News, Profit, Astrology, Music, Movies and Cricket. The Cricket section has recently been revamped with a new-look scorecard.