NDTV Convergence, the digital arm of NDTV group which owns and operates the flagship portal www.ndtv.com and all other digital properties of the Group, signed one of the largest deals in new media space with TaboolaÒ to power content recommendations across their entire network of desktop and mobile sites. The deal is estimated to be worth Rs. 90-100 Crores (approximately USD 13-15 million) for NDTV over the course of the agreement based on traffic projections across Web and Mobile.
NDTV Convergence announced a three-year partnership with Taboola, the leading content discovery platform, to power content recommendations to its large audience of over 60 million unique visitors.
Taboola will serve as the exclusive, multi-platform content discovery partner across all its properties. In addition to providing advertisers with an option to now target the premium NDTV audience through native content marketing, Taboola will also work with NDTV to increase user engagement.
Commenting on this partnership, Vikram Chandra, Group CEO & Executive Director, NDTV says, “We are really happy to extend this partnership with Taboola who have been great partners over the last year. This truly is a landmark deal given its size and scale, making it the largest and one-of- its kind in the Indian digital media eco-system.
This association further re-inforces our leadership position in the digtal space: something that has been built through credible content and great user experience.”
Suparna Singh, CEO and Managing Editor NDTV Convergence, says, “We are always striving to provide our consumers with high-quality and the best possible content. When we started this journey, the web was a much simpler place. Today, as social media feeds continue to fragment the user base, we need to customize content based on user interest. As always, we aim to be on the cutting edge and this partnership also gives us a new and unique way to monetise our growing audience across platforms.”
“It’s an incredible honour to work with such a highly respected global publisher as NDTV, and we look forward to working with Vikram, Suparna, and the entire NDTV editorial team in continuing to boost overall audience engagement and revenue,” says Adam Singolda, Founder and CEO of Taboola. “We see India as a massive opportunity for marketers to reach new audiences since so many citizens are accessing the Internet for the first time via mobile, and this partnership is a testament to our commitment to providing Indians with high quality content they may like and never knew existed.”