NDTV Convergence has partnered with auto portal Carwale.com to offer its audiences up-to-date, credible auto-related information and services via a new vertical, NDTVAuto.com. With car-related expenses making up a significant part of a family’s budget today, NDTVAuto.com aims to help its audience save time and money when buying or selling cars, securing loan financing and insurance, or even just finding out market value of used cars.
Commenting on the launch, Sanjay Trehan, CEO, NDTV Convergence, said, “With the launch of NDTVAuto.com we continue to complement our core news offerings with value services sought by our loyal users. Also, later through SMS and WAP services, we would be able to offer such related information 24x7 across platforms.”
Tufail Khan, Vice-President - Marketing, Carwale.com, said, “This association helps our popular interactive tools reach a wider net savvy audience. We are confident that NDTV users will find the new car road tests, used car valuation tool, community reviews, blogs and articles extremely useful.”
NDTV Convergence Ltd, a subsidiary of NDTV Networks Plc, is a leading Web 2.0 company. The company develops exclusive content for cross media platforms such as Internet, mobiles, ITV and IPTV.
CarWale.com is touted as India’s most preferred car researching and buying destination. Today, it empowers car consumers in buying, selling, insurance, finance and accessories. In the last one year the portal claims to have served more than 10 million Indian car consumers and influenced approximately $3 billion of car transactions in the country.