Mobile game developer and publisher Nazara Technologies has inked a multi-movie deal with Fox Star Studios to develop games based on upcoming movies as well as the prominent movies listed in their catalogue.
This deal provides Nazara Technologies with exclusive rights to build games for Fox Star Studios across digital platforms such as mobile, online and DTH. The first few games that Nazara Technologies will be building are for upcoming Bollywood movies such as ‘Finding Fanny’, ‘Bang Bang’ and ‘Bombay Velvet’.
The games will be available across all prominent app stores and will be accessible to audiences across the globe. Users will be able to download the games free of cost, with revenues being generated through conventional monetisation models such as advertising, game embeds and in app purchases, among others.
As per a recent FICCI-KPMG report, the gaming industry in India is estimated at about Rs 19.2 billion in 2013 and growing at a CAGR of 16 per cent to touch Rs 40.6 billion by the end of 2018. Industry estimates suggest that nearly 20 per cent of gaming currently consumed is based on Bollywood content. As an early entrant into the space of Bollywood gaming, Nazara Technologies has developed multiple successful games in the past around movies such as ‘Gulab Gang’ and ‘Shaadi Ke Side Effects’, to name a few.
Nitish Mittersain, CEO, Nazara Technologies commented, “This partnership with Fox Star Studios is an important milestone for Nazara. Fox Star Studios has emerged as a name synonymous with quality Bollywood movies and with core content being central to the success of a game, this partnership promises to create unique gaming experiences for users. Since Bollywood transcends across geographies and age groups, these games will promise a universal appeal to audiences not just in India but across the globe.”
Shikha Kapur, Chief Marketing Officer, Fox Star Studios added here, “The importance of gaming in marketing of movies cannot be understated, especially given the explosive growth that mobile gaming is witnessing in India. Games based on Bollywood movies enjoy a high brand recall as the audiences associate with the movie stars and this in turn allows us to engage our audiences as a build up to the release of the movie and beyond. We are confident that with Nazara we will be able to create high quality gaming experiences for our audience.”