Top Story

e4m_logo.png

Home >> Digital >> Article

Nautanki.tv launches its application on Facebook

17-October-2007
Font Size   16
Share
Nautanki.tv launches its application on Facebook

Online TV channel nautanki.tv has launched its application on social networking platform Facebook. Nautanki.tv produces original video content that is primarily focussed on entertainment, social issues, humour and Indian cinema. With this new application, Nautanki.tv becomes the first Indian company to commercially exploit the Facebook.com platform.

Commenting on the association, Sunil R Nair, CEO and Co-Founder, Nautanki.tv, said, “In the first phase of the launch of Nautanki.tv, we went after the long tail of the Internet and have created a network of 1,642 published feeds which carry video ads that are clickable, along with interesting video content based on the genre of the web properties publishing the feed. In the second phase, we are going after the large communities that have sizable international users. The Facebook.com application is just the beginning in a series of integrations of Nautanki.tv with online communities. Content owners can now plug into the Nautanki.tv system along with their own advertisers and reach a huge audience. Similarly, Nautanki.tv provides applications to other platforms to integrate its content for its users.”

Facebook.com opened up its platform a few months ago creating the Facebook economy, whereby intelligent usage of the demographically classified users fetches huge returns. Nautanki.tv can now offer advertisers Indian audiences who are members of Facebook.com, based on age groups, location and interests. With more and more advertisers in the online space looking at better segmentation, demographics of the user has become more crucial than ever before. Nautanki.tv’s Facebook application went live a few days go and has seen tremendous response, claiming over 100 users in the first few hours of the application being live.

Ashish Bhansali, Project Lead-Alliance Integration, Nautanki.tv, said that there would be a suite of 10 different applications that would soon be available. “People should be able to earn points and rewards for watching the content on the Nautanki.tv feeds via their Facebook.com profile pages.” According to Ram Seshan, CTO, Nautanki.tv, users of Facebook.com and Nautanki.tv would be able to monetise their own traffic once the application reached a critical mass.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...