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Naukri.com is No. 1 job search portal: research sites

24-April-2007
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Naukri.com is No. 1 job search portal: research sites

Job site Naukri.com is still the No. 1 job site in India, as per the latest figures released by venerated and credible research outfits such as Comscore, Alexa, Juxt Consultant, Quantcast, etc. TimesJobs.com has been declared the No. 3 Indian job site by these research agencies. TimesJobs.com had earlier published an article in The Times of India and the Economic Times claiming ‘Everyone is quitting Naukri’. Naukri.com then issued a statement, claiming that it is still a leader, as was declared by the research agencies.

As per Alexa, the three-month reach of Naukri.com at 855 on April 15 is more than thrice than that of TimesJobs.com, which is just at 257, and ahead of Monster.com, which is at No.2. According to Comscore, Naukri.com has got more than 2.3 million unique users in February as compared to slightly more than 1.3 million users of TimesJobs.com.

According to Sanjeev Bikhchandani, CEO, Naukri.com, said, “The statistic that Timesjobs is referring to is ‘active’ resumes in the last six months. Naukri.com follows a different classification that is widely accepted and understood across the industry for determining ‘active’ resume services, as compared to Timesjobs. If you open a job alert email on TimesJobs and click on jobs in the email to go to the site, you are treated as an active user. We believe this leads to overstating active resumes and potentially misleading recruiters.” In Naukri.com, an active user is considered as one only when the CV is updated, or if the person applies for a job, or is a new registrant. Naukri.com does not count clicking on a job in a job alert as being ‘active’. If Naukri.com were to follow the same criteria as TimesJobs, the active resume count would be far higher.

On the future plans of the company, Bikhchandani said, “We had launched our operations in the Gulf a year ago and are investing a lot in our operations there. We are now the leading job site in Dubai. We are spending a lot of time in searching and doing result ranking. We have recently launched a section called ‘industry verticals’ in order to make it more customised in the country.”

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