nanu, one of the world’s fastest growing mobile VoIP apps, has selected Text100 Global Communications to manage the company’s communications and brand awareness in India following a multi-agency pitch. Text100 Global Communications will be responsible for handling public relations and marketing consultancy services for nanu, through creative public relations campaigns, and lay a foundation for nanu to strengthen its relationship with the stakeholder ecosystem.
The development is an indication of nanu’s aggressive focus on the Indian market. The introduction of low-cost smartphones has empowered the internet penetration in non-metros and rural India and is expected to increase 4 times in the next 4 years. This brings immense opportunities for packaged goods, consumer durables, electronics and similar brands for an effective engagement as the rural market offers a USD 1.8 trillion opportunity to India’s economy.
The company is all set to launch its mobile advertising campaign, targeted at brands and media planners to promote its unique mobile advertising platform.
Commenting on the association, nanu’s Marketing Communications Director, Carryn Francis said, “Alongside improving the communications experience of 2G mobile users, our goal at nanu is to provide a more effective mobile marketing platform to connect brands with the rural audience. We are looking to revolutionise mobile marketing and Text100 displayed the passion and in-depth industry understanding to work with us in this endeavour.”
Speaking on this partnership, Sunayna Malik, Managing Director, Text100 India & Senior Vice President, APAC said, “nanu has made waves in the telecom space and we look forward to a strong and strategic partnership that will initiate new dialogues in the mobile advertising domain. We are excited about building the brand in India and driving traction for their compelling value proposition, which has significant potential in India.”
Launched in October 2015, nanu is the world’s first truly mobile and completely free call app founded by the father-son team of Martin and Daniel Nygate from Gentay Communications Pte. Ltd, a Singapore-based startup.
nanu operates seamlessly on 2G networks, functioning on ultra-low bandwidth with data usage of only 105 kb per minute, which is considerably less than Skype and WhatsApp, which consume 875 kb and 740.6 kb per minute, respectively. With its free nanu-to-nanu and nanu-out calling functionality, nanu has achieved immense success with consumers in countries like India where 3G connectivity continues to remain an issue. In just a few months of its launch, nanu has more than 1 million active users in India.