A month old portal, MyWay.com, claiming to challenge the Net giant Yahoo.com is aiming to survive without any pop-ups, banners ads or fliers to irritate the Net surfers. The portal offering quietly presented features and no discernable advertising depends majorly on text advertising links listed above its Web search results.
Paradoxically, MyWay.com belongs to the owners of iwon.com, the sweepstakes site known for its in-your-face ads. Recently, number of Internet properties including iVillage Inc., America Online and Microsoft Corp.'s MSN, have taken steps to reduce the number of ads on their sites, but they have refrained from removing the pop-ups and banners completely.
The portal claims that the market has been booming for "sponsored results" - the popular term used for text ads placed amid search results. The online search majors, Google and Overture also sell such ads and place it on sites. Besides the ads free model, MyWay is keeping promotion cost at the bare minimum and intends to become profitable soon.
However, the major challenge facing myway.com is how to spread the word about it without spending much on advertising. But the company seems unfazed as it cites the example of Google, which has become a big online property without spending much on marketing efforts.