Mypopkorn.com, one of Indian’s leading entertainment video driven portal and a part of Digital Media Convergence Ltd (DMCL), on April 9, 2009 announced the launch of ‘myPOPKORN Creative Awards’.
Quite often good talent or creativity goes unnoticed or even rejected,
especially in the advertising world, the aim and objective of
‘myPOPKORN Creative Awards’ is to provide a platform to the
unrecognised creative talent in the country. The awards would not only
showcase, but also aims to judge and reward the best entries. The
participants will have to design the creative ads for Singapore
Tourism, Sprite and Virgin Mobile, whether print ads, television
commercials or even radio spots.
The entry charges are free, all one has to do to take part in
MyPopkorn Creative Awards is to upload multiple entries across three
categories – TVC, print ad and radio spot – beginning April 9 itself
to May 5, 2009. The winners will get to see their ads showcased across
different media platforms, that is, print, television and radio.
The winners will be announced during the second week of May, with winners of the television category being announced first, which would be aired on the Zee channels, followed by Print advertisement winners, which would be published in DNA, and then the winners of Radio spots/ jingles, which would be aired on Big FM.
The jury members include theatre and media personality Bharat Dabholkar; Bobby Pawar, COO, Mudra Group; Punit Goenka, CEO, Zee Entertainment Enterprises Ltd, and film director and producer Vikram Bhatt.
Speaking to exchange4media, Ishwar Jha, Director and CEO, Digital
Media Convergence Ltd (DMCL), said, “This is not a MyPopkorn or DMCL
event, but an industry-supported event. The objective is to give
creative people the creative strength to think and design the ad
without being afraid of client approval or budget or anything else. It
is a commercial creative, so it has to be created in a manner so as to
help sell the product or attract the consumer. Therefore, there will
be complete freedom for his creativity. Next year, we plan to do an
even larger event than what we are doing right now, as currently we
are facing the slowdown effects.”
A 360-degree campaign for the awards will break from the week starting
April 11, 2009. Jha said that nearly Rs 1 crore had been earmarked as
ad spend. The primary focus will be online marketing, which will also
include search engine marketing. The outdoor campaign is supported by