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Share launches Creative Awards; ad spend close to Rs 1 crore, one of Indian’s leading entertainment video driven portal and a part of Digital Media Convergence Ltd (DMCL), on April 9, 2009 announced the launch of ‘myPOPKORN Creative Awards’.

Quite often good talent or creativity goes unnoticed or even rejected, especially in the advertising world, the aim and objective of ‘myPOPKORN Creative Awards’ is to provide a platform to the unrecognised creative talent in the country. The awards would not only showcase, but also aims to judge and reward the best entries. The participants will have to design the creative ads for Singapore Tourism, Sprite and Virgin Mobile, whether print ads, television commercials or even radio spots.

The entry charges are free, all one has to do to take part in MyPopkorn Creative Awards is to upload multiple entries across three categories – TVC, print ad and radio spot – beginning April 9 itself to May 5, 2009. The winners will get to see their ads showcased across different media platforms, that is, print, television and radio.

The winners will be announced during the second week of May, with winners of the television category being announced first, which would be aired on the Zee channels, followed by Print advertisement winners, which would be published in DNA, and then the winners of Radio spots/ jingles, which would be aired on Big FM.

The jury members include theatre and media personality Bharat Dabholkar; Bobby Pawar, COO, Mudra Group; Punit Goenka, CEO, Zee Entertainment Enterprises Ltd, and film director and producer Vikram Bhatt.

Speaking to exchange4media, Ishwar Jha, Director and CEO, Digital Media Convergence Ltd (DMCL), said, “This is not a MyPopkorn or DMCL event, but an industry-supported event. The objective is to give creative people the creative strength to think and design the ad without being afraid of client approval or budget or anything else. It is a commercial creative, so it has to be created in a manner so as to help sell the product or attract the consumer. Therefore, there will be complete freedom for his creativity. Next year, we plan to do an even larger event than what we are doing right now, as currently we are facing the slowdown effects.”

A 360-degree campaign for the awards will break from the week starting April 11, 2009. Jha said that nearly Rs 1 crore had been earmarked as ad spend. The primary focus will be online marketing, which will also include search engine marketing. The outdoor campaign is supported by Bright Advertising.


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