Online fashion and lifestyle platform Myntra is participating in Big Billion Days (BBD), to be held from October 2-6. Myntra is part of BBD for the second year in a row and expects 5x sales during this period.
An interesting aspect of this year’s Big Billion Days is a new feature that will enable customers to compare prices of products during the sale, with that of its original price tag, post sale, allowing them to make better purchase decisions. Myntra has also done advanced analytics to predict shopper preferences and procure high sell-through marketplace items to enable faster delivery during the festive season.
Talking about Big Billion Days, Ananth Narayanan, CEO, Myntra, said, “Myntra is geared up to be part of this season’s BBD with Flipkart. Our goal is to continue to delight customers while maintaining the current NPS which is among the highest in the industry, even during the sale. We have put in place several innovative features to enhance customer experience and have augmented our logistical capabilities to manage approximately two lakh deliveries per day.”