Top Story

e4m_logo.png

Home >> Digital >> Article

Myntra expects whopping 5 times sales during Big Billion Days

29-September-2016
Font Size   16
Share
Myntra expects whopping 5 times sales during Big Billion Days

Online fashion and lifestyle platform Myntra is participating in Big Billion Days (BBD), to be held from October 2-6. Myntra is part of BBD for the second year in a row and expects 5x sales during this period.

An interesting aspect of this year’s Big Billion Days is a new feature that will enable customers to compare prices of products during the sale, with that of its original price tag, post sale, allowing them to make better purchase decisions. Myntra has also done advanced analytics to predict shopper preferences and procure high sell-through marketplace items to enable faster delivery during the festive season.

Talking about Big Billion Days, Ananth Narayanan, CEO, Myntra, said, “Myntra is geared up to be part of this season’s BBD with Flipkart. Our goal is to continue to delight customers while maintaining the current NPS which is among the highest in the industry, even during the sale. We have put in place several innovative features to enhance customer experience and have augmented our logistical capabilities to manage approximately two lakh deliveries per day.”

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

Prominent newspapers in Manipur left their editorial space blank to protest the burning down of copies of a local daily reportedly by BJYM, the youth wing of BJP

At the recently held India Public Relations & Corporate Communications Awards 2017 (IPRCCA), communication experts deliberated on various aspects of the industry and searched for best practices that c...