Top Story


Home >> Digital >> Article

mycity4kids appoints Paritosh Gunjan as Chief Technology Officer

Font Size   16
mycity4kids appoints Paritosh Gunjan as Chief Technology Officer

mycity4kids, the content platform for Mums, has announced the appointment of Paritosh Gunjan as the Chief Technology Officer.  

“These are exciting times for us with traffic jumping 4X since January’16 to 4mn monthly visits and the launch of MOMSPRESSO, India’s first video channel exclusively for Mums. To increase this momentum, we need to build a massively scalable content platform which can serve personalized text, video and vernacular content to millions of Mums. Paritosh’s key mandate is to make mycity4kids a technology-driven company with data-science forming the core of everything – from content creation, campaign management and content distribution.” said Vishal Gupta – Co-Founder & MD, mycity4kids.

Speaking about his appointment, Paritosh said, “The vision of mycity4kids is to become a Digital Publishing powerhouse for the Mum community. To support the vision, the tech strategy has a three-pronged approach: (a) Enable easy creation and distribution of omnichannel (Website, Mobile, Apps, Social Media) content, so that Mums can create and consume diverse content formats when they want, in the format they want and where they want (b) Understand Mums better so we can provide them personalized content and build support groups (c) Optimized content delivery so that advertisers can target their audience with greater precision.”

Paritosh has completed his Masters in Software Engineering from BITS, Pilani. Prior to mycity4kids, he worked for more than a decade across diverse companies – Wipro, Samsung, Crayon Data and Flygrades, a start-up he co-founded. His experience includes building a recommendation engine, a web browser, a private cloud and a data-driven education platform. 


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...