Top Story

e4m_logo.png

Home >> Digital >> Article

Murdoch reportedly in talks with Yahoo! to fend off Microsoft bid

15-February-2008
Font Size   16
Share
Murdoch reportedly in talks with Yahoo! to fend off Microsoft bid

The Yahoo-Microsoft takeover drama has just become more interesting with media mogul Rupert Murdoch reportedly entering the fray to fend off the $31 per share Microsoft bid. Reports further suggest that the News Corporation Chairman is in talks about the possibility of merging his MySpace social networking site with Yahoo!

Yahoo! had earlier this week rejected Microsoft’s initial $44.6 billion takeover bid offer. The portal has sent a letter to its stockholders outlining the reasons the Board believes that Microsoft’s proposal significantly undervalues Yahoo! and is not in the best interests of Yahoo! stockholders.

Microsoft had wanted to buy Yahoo! to challenge Google’s online domination, and News Corp is said to be keen on a deal with Yahoo! for the same reason.

In the letter to its stockholders, Yahoo! reasoned, “Yahoo!’s assets – our brand and its audience, our relationships with marketers, our financial strength, our technology, and our strategic investments – are the core of our value and our leadership position in the industry. We have a huge market opportunity, and are uniquely positioned to capitalise on it. The global online advertising market is projected to grow from $45 billion in 2007 to $75 billion in 2010.”

“Today, Yahoo! is a faster-moving, better-organised, more nimble company than it was just a few months ago. We have redeployed our resources to drive Yahoo!’s key strategic priorities – taking important steps to streamline our organisation and close down or scale back businesses that don’t support these critical growth initiatives. We are well on our way to transforming the experiences of Yahoo!’s users, advertisers, publishers and developers, an important shift that is at the heart of our plan to create stockholder value,” the letter further stated.

A tie-up would represent the latest expansion of Murdoch’s media empire following his $5 billion acquisition of Wall Street Journal publisher Dow Jones in 2007 and social networking site MySpace for $580 million in 2005.

Also read:

International: Microsoft offers to buy Yahoo! for $44.6 billion; Yahoo! Board to evaluate proposal

Google and Microsoft lock horns over multi-billion dollar Yahoo! Deal

Yahoo! rejects Microsoft’s $44.6 billion takeover offer for being ‘too low’

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking