Top Story

e4m_logo.png

Home >> Digital >> Article

MTNL launches exclusive mobile content of Big B’s latest movie

23-September-2005
Font Size   16
MTNL launches exclusive mobile content of Big B’s latest movie

MTNL Dolphin on Thursday announced a tie-up with Entertainment One and Mauj Telecom for the exclusive mobile content and co-promotion of Amitabh Bachchan’s latest release ‘Dil Jo Bhi Kahey’.

The entire range of mobile content, including wallpapers, ringtones, SMS tones, colour logos, animation and dialogues from the movie are available on MTNL’s very own WAP portal, Fun Station.

MTNL has also announced a special offer of rent-free GPRS service for one month. Consumers can SMS GPRS to 555 from their Dolphin phones to avail of the free GPRS facility. With this, MTNL also becomes the first mobile operator in Mumbai to launch video ringtone services.

“MTNL’s first movie association with ‘Dil Jo Bhi Kahey’ has many more firsts. Video ringtones is an innovative product that Mauj has launched on Fun Station, and is exclusively available on Dolphin for our GPRS customers. Fun Station is MTNL Mumbai’s very own WAP portal for downloading exciting ringtones, wallpapers, games and other interesting applications,” said Kuldeep Goyal, ED, MTNL Mumbai.

Elaborating on the tie-up, Bachchan said, “Video ringtones is a real fun new ringtone application where mobile consumers get to see a video with full sound. I am very happy that this product launches premiering music video and movie clips content from my movie ‘Dil Jo Bhi Kahey’. This kind of co-marketing between the telecom and entertainment world is very heartening.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business