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MTNL launches exclusive mobile content of Big B’s latest movie

MTNL launches exclusive mobile content of Big B’s latest movie

Author | exchange4media Mumbai Bureau | Friday, Sep 23,2005 7:19 AM

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MTNL launches exclusive mobile content of Big B’s latest movie

MTNL Dolphin on Thursday announced a tie-up with Entertainment One and Mauj Telecom for the exclusive mobile content and co-promotion of Amitabh Bachchan’s latest release ‘Dil Jo Bhi Kahey’.

The entire range of mobile content, including wallpapers, ringtones, SMS tones, colour logos, animation and dialogues from the movie are available on MTNL’s very own WAP portal, Fun Station.

MTNL has also announced a special offer of rent-free GPRS service for one month. Consumers can SMS GPRS to 555 from their Dolphin phones to avail of the free GPRS facility. With this, MTNL also becomes the first mobile operator in Mumbai to launch video ringtone services.

“MTNL’s first movie association with ‘Dil Jo Bhi Kahey’ has many more firsts. Video ringtones is an innovative product that Mauj has launched on Fun Station, and is exclusively available on Dolphin for our GPRS customers. Fun Station is MTNL Mumbai’s very own WAP portal for downloading exciting ringtones, wallpapers, games and other interesting applications,” said Kuldeep Goyal, ED, MTNL Mumbai.

Elaborating on the tie-up, Bachchan said, “Video ringtones is a real fun new ringtone application where mobile consumers get to see a video with full sound. I am very happy that this product launches premiering music video and movie clips content from my movie ‘Dil Jo Bhi Kahey’. This kind of co-marketing between the telecom and entertainment world is very heartening.”

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