Top Story


Home >> Digital >> Article plans to double its revenue from advertising

Font Size   16
Share plans to double its revenue from advertising

Microsoft’s India specific portal - - is expecting to double its revenues from advertising for the current financial year ending June 30, 2003. The portal was launched around two years ago and offers a host of services to its subscribers.

According to company sources, the total advertising spend in India is in the region of $2 billion per annum out of which online advertising accounts for around $10-12 million. along with and currently accounted for over two-thirds of the total online advertising spend in the country.

At this stage, the portal has two revenue sources - advertising and subscription.

msn has managed to get some of the biggest advertisers like Hindustan Lever, Britannia, Hutch and Seagram’s to advertise on their site. As a result, it has reached over 70 lakh unique users of the portal.

Last year, msn relaunched the Hotmail service and introduced services like explorer. Some new products are in the pipeline and msn intend to roll out some of these services during this financial year.

Source: Financial Express


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems