Microsoft’s India specific portal - msn.co.in - is expecting to double its revenues from advertising for the current financial year ending June 30, 2003. The portal was launched around two years ago and offers a host of services to its subscribers.
According to company sources, the total advertising spend in India is in the region of $2 billion per annum out of which online advertising accounts for around $10-12 million. msn.co.in along with yahoo.co.in and rediff.com currently accounted for over two-thirds of the total online advertising spend in the country.
At this stage, the portal has two revenue sources - advertising and subscription.
msn has managed to get some of the biggest advertisers like Hindustan Lever, Britannia, Hutch and Seagram’s to advertise on their site. As a result, it has reached over 70 lakh unique users of the portal.
Last year, msn relaunched the Hotmail service and introduced services like explorer. Some new products are in the pipeline and msn intend to roll out some of these services during this financial year.
Source: Financial Express