Microsoft Corp. has announced the availability of mobile display advertising on MSN Mobile. With this, MSN Mobile customers in the US can see banner and text ad placements that conform to the US mobile advertising guidelines provided by the Mobile Marketing Association. Paramount Pictures and Jaguar Cars North America are among the first companies to launch MSN Mobile campaigns in the US.
When queried on the India implications, Rajnish, Head of Digital Marketing Revenue and Strategic Business, Microsoft Digital Advertising Solutions, stressed that the development is entirely US-centric and unrelated to India.
Elaborating on the India front, Rajnish added, “MSN India has already launched a mobile portal, msnmobile.in. On the homepage of this portal, we are already running in-house ads. At some point of time very soon, it will be open to other advertisers too.”
Meanwhile, talking about the US development, Joanne Bradford, Corporate VP and Chief Media Officer, Microsoft Corp., said, “Microsoft is continuing to make significant investments in the MSN Mobile portal, adding new services and content that enhance the mobile experience and make it one of the best in the industry. By incorporating advertising on MSN Mobile, we are allowing advertisers to extend their existing campaigns from PCs to games and now to mobile phones, further delivering on our vision to extend advertising across multiple platforms and devices.”
“Through technology created by Microsoft’s Advertiser & Publisher Solutions Group and by the acquisition of ScreenTonic SA, a leader in mobile advertising in Europe, MSN Mobile is now able to provide ad placements that optimise the customer experience and provide advertisers with a new way to reach out to the ever-growing number of mobile consumers. This announcement builds on Microsoft’s initial mobile display advertising offerings that are currently available in Belgium, France, Japan, Spain and the UK,” an official note on the US announcement further said.