Top Story

e4m_logo.png

Home >> Digital >> Article

MSN India says ‘Namaste’, launches five regional language portals

22-September-2006
Font Size   16
Share
MSN India says ‘Namaste’, launches five regional language portals

After revamping the MSN India homepage and launching Windows Live Domains, the online major from Microsoft has launched language portals and Windows Live Messenger in five Indian languages.

Touted as part of its sixth anniversary celebrations in India, the new portals are MSN Hindi, MSN Tamil, MSN Telugu, MSN Kannada and MSN Malayalam. The incorporation of these languages in Windows Live Messenger will enable MSN users to chat in their regional languages. Users can download the regional language packages at www.bhashaindia.com.

“India will be the third largest Internet market by 2010 with 110 million users, growing at 54 per cent annually. But most of the content in India is in English, though only 70 million people can read and write in English in India. Therefore, we are trying to reach the unreached through our new language portals,” said Jaspreet Bindra, MSN India Country Manager.

“We have been beta testing the regional portals for the last three months. All of them will lay emphasis on local news. Each has separate editorial teams at Bangalore. We have also tied up with freelancers and columnists, though major chunk of the stories will be outsourced from third parties and agencies. Going ahead, we will also focus on user generated content on these regional language portals,” said Krishna Prasad, Head of Programming, MSN India.

Drawing a parallel with the television industry, Rajnish, Head of Digital Marketing Revenue and Strategic Business, MSN India, said, “The share of viewership in regional channels is 36 per cent, whereas the revenue share is only 24 per cent. However, things are changing fast. We hope the same will happen to advertisement in regional content portals.”

Also see:

MSN launches new products and services to attract Indian audience

http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=22813&tag=17540&pict=14

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.