Top Story

e4m_logo.png

Home >> Digital >> Article

MSN India says ‘Namaste’, launches five regional language portals

22-September-2006
Font Size   16
Share
MSN India says ‘Namaste’, launches five regional language portals

After revamping the MSN India homepage and launching Windows Live Domains, the online major from Microsoft has launched language portals and Windows Live Messenger in five Indian languages.

Touted as part of its sixth anniversary celebrations in India, the new portals are MSN Hindi, MSN Tamil, MSN Telugu, MSN Kannada and MSN Malayalam. The incorporation of these languages in Windows Live Messenger will enable MSN users to chat in their regional languages. Users can download the regional language packages at www.bhashaindia.com.

“India will be the third largest Internet market by 2010 with 110 million users, growing at 54 per cent annually. But most of the content in India is in English, though only 70 million people can read and write in English in India. Therefore, we are trying to reach the unreached through our new language portals,” said Jaspreet Bindra, MSN India Country Manager.

“We have been beta testing the regional portals for the last three months. All of them will lay emphasis on local news. Each has separate editorial teams at Bangalore. We have also tied up with freelancers and columnists, though major chunk of the stories will be outsourced from third parties and agencies. Going ahead, we will also focus on user generated content on these regional language portals,” said Krishna Prasad, Head of Programming, MSN India.

Drawing a parallel with the television industry, Rajnish, Head of Digital Marketing Revenue and Strategic Business, MSN India, said, “The share of viewership in regional channels is 36 per cent, whereas the revenue share is only 24 per cent. However, things are changing fast. We hope the same will happen to advertisement in regional content portals.”

Also see:

MSN launches new products and services to attract Indian audience

http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=22813&tag=17540&pict=14

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India