With the onset of the Cricket World Cup, cricket fever has been rising in the country. Almost every product and service is trying to cash-in from the event through direct and indirect associations. Now, MSN India has announced the launch of a dedicated cricket portal that can be accessed from the PCs as well as from the mobile.
The portal has planned to deliver comprehensive and exclusive content to cricket fans across the country through these initiatives. Cricketers including Ricky Ponting, Stephen Fleming, Graeme Smith and Mahela Jayawardene are roped in to share their comments and experiences about the series.
Commenting on the initiative, Krishna Prasad, Executive Producer, MSN India said, “The World Cup is the Holy Grail of cricket and we are more than excited to be able to provide the followers of the game a holistic experience with our extended coverage. We are also giving our users all the action of the World Cup on their fingertips with a World Cup Cricket WAP portal!”
MSN India is also bringing out a downloadable Windows Mobile World Cup application where users with Windows Mobile platform phones can load the application to their phones and get live updates on the matches as it happens on GPRS without having to send an SMS every time.
The portal has also launched a Vista World Cup Sidebar Gadget catering to Windows Vista Users that will provide constant live score updates and feedback on their very own desktop. To go along, they have also announced an interactive contests and games on the site.