MSN beefs up its search engine to fight Google, Yahoo!

MSN beefs up its search engine to fight Google, Yahoo!

Author | exchange4media News Service | Wednesday, Sep 13,2006 8:51 AM

MSN beefs up its search engine to fight Google, Yahoo!

Microsoft Corp has launched the advanced Windows Live search and, taking off the beta version. It also announced that Windows Live Search would now power the Web search capability on MSN, the company’s media and entertainment portal, attracting more than 465 million unique users worldwide per month.

“The launch of Windows Live Search is a significant milestone for our services business, with our core search and monetisation platform ready for prime time for MSN and Windows Live as well as for partners through syndication deals,” said Christopher Payne, Corporate Vice-President of Windows Live Search at Microsoft. “We now have the base to weave search through our services in ways that bring value to customers. This is just the beginning. We look forward to continued investment in search to deliver services that bring new levels of control and personalization to the Web experience,” he added.

“Most users are looking for the quickest and most relevant information. Live Search helps address those needs by bringing together more powerful search tools and better results. Live Search gives the user control and personalisation to get relevant results, thereby setting a higher standard for online search,” said Jaspreet Bindra, Country Manager, MSN India and Windows Live.

By using as their personal search home page, users can harness the power of Windows Live Search to find, customise and track news, images, video, RSS feeds and blogs across the Web.

Windows Live Local Search will offer increased availability of bird’s-eye imagery, improved mobile integration and functionality, and other user interface improvements and customization tools.

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