Top Story

e4m_logo.png

Home >> Digital >> Article

MSN beefs up its search engine to fight Google, Yahoo!

13-September-2006
Font Size   16
Share
MSN beefs up its search engine to fight Google, Yahoo!

Microsoft Corp has launched the advanced Windows Live search and Live.com, taking off the beta version. It also announced that Windows Live Search would now power the Web search capability on MSN, the company’s media and entertainment portal, attracting more than 465 million unique users worldwide per month.

“The launch of Windows Live Search is a significant milestone for our services business, with our core search and monetisation platform ready for prime time for MSN and Windows Live as well as for partners through syndication deals,” said Christopher Payne, Corporate Vice-President of Windows Live Search at Microsoft. “We now have the base to weave search through our services in ways that bring value to customers. This is just the beginning. We look forward to continued investment in search to deliver services that bring new levels of control and personalization to the Web experience,” he added.

“Most users are looking for the quickest and most relevant information. Live Search helps address those needs by bringing together more powerful search tools and better results. Live Search gives the user control and personalisation to get relevant results, thereby setting a higher standard for online search,” said Jaspreet Bindra, Country Manager, MSN India and Windows Live.

By using Live.com as their personal search home page, users can harness the power of Windows Live Search to find, customise and track news, images, video, RSS feeds and blogs across the Web.

Windows Live Local Search will offer increased availability of bird’s-eye imagery, improved mobile integration and functionality, and other user interface improvements and customization tools.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends