Top Story


Home >> Digital >> Article

MSN affirms commitment to meet advertising needs across Asia with new appointments

Font Size   16
MSN affirms commitment to meet advertising needs across Asia with new appointments

MSN has announced the appointment of five new trade-marketing executives during a year of dynamic growth and an expanding customer base in the Asia-Pacific region. The new appointments mark the largest ever increase in MSN’s trade marketing headcount in Asia.

Gina Hertel, Regional Director of Marketing for Asia Pacific, Greater China and Japan, MSN, said, “The online advertising industry continues to flourish and the growth that MSN is experiencing reflects that. The investment in our trade marketing team demonstrates MSN’s continued commitment to delivering the highest level of service and support to our customers. We are thrilled that all our recent appointments reflect a continued strengthening of the wealth of experience and expertise that MSN customers have come to expect.”

The key appointments include Vineet Gupta, who has joined as Trade Marketing Manager, MSN India. Gupta has an extensive background in TV and radio marketing with companies including STAR TV and Radio City. At MSN India, Gupta will focus on developing MSN’s presence in India, look at ways to leverage the dynamic and creative medium that is online advertising for clients, and build strong relationships within the advertising community.

Another new appointment is that of Celia Fan as Regional Media Analyst, MSN Greater Asia. In this newly created role, Fan will be responsible for the execution of Asia-Pacific research studies that will provide the advertising sales team with essential and up-to-date information on audience, usage data and market segmentation. Fan joins MSN Asia with 10 years of research experience at companies such as AsiaWeek and Turner International Asia Pacific having worked closely with their advertising sales teams to develop research and presentation materials for CNN and its online properties.

Azmar Sukandar has joined MSN Greater Asia as Regional Trade PR Manager, another newly created role. Sukandar will focus on enhancing MSN’s pan-regional trade PR, developing a framework for communicating MSN’s products and innovative offerings to advertisers and trade media across Asia, driving activities based on regional trade marketing initiatives and liaising with industry trade bodies.

Johnny Wang has joined MSN China as Trade Marketing Manager. Prior to joining MSN, Wang worked with leading companies such as Baidu, Sony Ericsson (China) and Kodak (China). In his new post, Wang will be responsible for integrated marketing communications and strategic marketing initiatives designed to engage media agencies and advertisers for the MSN China trade marketing organisation.

As the new Trade Marketing Manager at NineMSN Australia, Amelia Zaina will be responsible for supporting the sales team in enhancing relationships with customers and agencies and growing NineMSN’s trade marketing activities for the market.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve