Multi Screen Media (MSM) has launched its new Video-on-Demand service, Sony LIV.
Sony LIV will air shows from the Sony stable – Sony, SAB and MAX. Apart from enabling viewers to view current shows, Sony LIV also gives viewers a chance to go back in time and watch past episodes of their favourite shows from Sony’s programming archives on LIV Classics. LIV will also showcase a large archive of movies and special events such as Stardust and Filmfare Awards going back 17 years.
Commenting on this new initiative, Man Jit Singh, CEO, MSM said, “LIV is aimed at providing entertainment on the go for young India on the move. With the launch of this user friendly and highly interactive application, LIV is slated to change the way this nation consumes entertainment. It is a great platform for brands to enhance their engagement and interactivity with today’s young consumers.”
NP Singh, COO, MSM added here, “Through LIV, we want to strengthen our viewership in the digital space and provide the best entertainment preferences to our audience.”
To enhance the viewing experience, LIV has three features – Mood Wheel, My Q and LIV Guru. With Mood Wheel, viewers can search for videos based on mood/genre and time preferences. The My Q feature enables registered users to create their own playlists of their favourite videos, and enables them to watch it across devices, with a single log on experience. The LIV Guru feature is Sony’s loyalty programme for fans and rewards engagement.
The Sony LIV application is available globally for free, online on SonyLIV and for download on major app stores such as iTunes and Google Play.