Top Story

e4m_logo.png

Home >> Digital >> Article

Motorola unveils new web-based tool for multimedia content for mobiles

27-April-2006
Font Size   16
Share
Motorola unveils new web-based tool for multimedia content for mobiles

Motorola has launched a new web-based tool – StudioMOTO – a free online music studio that lets users create their own multimedia content for their mobile phones. Beginning April 25, users can log on to http://www.hellomoto.com/studio and take mobile communication beyond the ordinary.

StudioMOTO lets mobile users communicate beyond the static text message, with multimedia messages that resemble mobile postcards containing a combination of text, music, video and animation. This innovative new website provides consumers with pre-selected music, rhythms, video animation and text to design a whole library of personalised multimedia messages that can be sent to a GSM phone or email address.

“Tech-savvy consumers want to move beyond everyday communication on their mobiles. With StudioMOTO, users can bring their own individuality to their mobile communications, illustrating their thoughts and emotions without feeling flat,” said Kathleen Finato, Senior Director-Marketing (North America), Motorola.

In addition to true multimedia messages, the site simulates a real music studio experience, letting users build unique music tracks that can be used as ringtones. Taking their imagination as far as they want, users can choose from a list of club-style drum loops and grooves to create something original.

For those users looking to test their skills in music video creation, users can take music and exclusive “behind the scenes” video footage from select artists to produce their very own mobile music videos. Once created, these videos can be shared with friends via email or saved on the users’ GSM handsets.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking