Motorola unveils new web-based tool for multimedia content for mobiles

Motorola unveils new web-based tool for multimedia content for mobiles

Author | exchange4media Mumbai Bureau | Thursday, Apr 27,2006 7:58 AM

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Motorola unveils new web-based tool for multimedia content for mobiles

Motorola has launched a new web-based tool – StudioMOTO – a free online music studio that lets users create their own multimedia content for their mobile phones. Beginning April 25, users can log on to http://www.hellomoto.com/studio and take mobile communication beyond the ordinary.

StudioMOTO lets mobile users communicate beyond the static text message, with multimedia messages that resemble mobile postcards containing a combination of text, music, video and animation. This innovative new website provides consumers with pre-selected music, rhythms, video animation and text to design a whole library of personalised multimedia messages that can be sent to a GSM phone or email address.

“Tech-savvy consumers want to move beyond everyday communication on their mobiles. With StudioMOTO, users can bring their own individuality to their mobile communications, illustrating their thoughts and emotions without feeling flat,” said Kathleen Finato, Senior Director-Marketing (North America), Motorola.

In addition to true multimedia messages, the site simulates a real music studio experience, letting users build unique music tracks that can be used as ringtones. Taking their imagination as far as they want, users can choose from a list of club-style drum loops and grooves to create something original.

For those users looking to test their skills in music video creation, users can take music and exclusive “behind the scenes” video footage from select artists to produce their very own mobile music videos. Once created, these videos can be shared with friends via email or saved on the users’ GSM handsets.

Tags: e4m

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