Motorola is all set to start a manufacturing base in the rapidly growing mobile market of India by the year-end. It is currently in talks with some MNCs already having their manufacturing base in India. The handset manufacturer would assemble and ship many of its popular models out of India, Stuart Reed, Senior VP, Supply Chain Motorola, Inc said.
As a first step in this direction, Motorola on November 16 declared the C115, one of the company’s hottest-selling handsets, to be the first handset coming out with a "Made in India" label.
The company also launched a brand new ultra-sleek Motorola L6 mobile handset in India as its first market. Expected to be a game-changer worldwide for the popular candy-bar form factor, the Motorola L6 leverages the award-winning attributes of the Motorola RAZR - the world's best-selling clamshell design, the company claimed.
Measuring 10.9 mm and weighing just 86 gm, the handset packs feature like integrated VGA camera for video recording, Bluetooth connectivity and a digital audio player.
“We will launch a 360 degree marketing campaign to promote the new candybar handset from Motorola. We want to be India’s first and best choice in mobility,” said Allen Burnes, Corporate VP, High Growth Markets, Mobile Devices, Motorola, Inc.
Recently, Motorola announced a strategic relationship with Bharti Teletech Ltd to expand its points of sale through Bharti's more than 11,000 distribution channels.
Meanwhile, Samsung Electronics also announced the launch of its two Mega pixel, quad band masterpiece, the SGH D600, in the Indian market on November 16. The D600 also supports a seven regional language regional menu in Hindi, Marathi, Tamil, Bengali, Gujarati, Kannada and Punjabi.