Motorola on Thursday launched its first handset manufactured in India, C115, targeting the mass-market. The handset is priced at Rs 1,700. The mobile phone manufacturer had announced its plans for a ‘Made in India’ phone in August this year.
“The Motorola C115 from the C11x series will help India connect the unconnected. We are proud to play a defining role in India’s telecom revolution. Going forward, the C11x series of phones will define the way the masses will communicate,” said Firdose Vandrevala, Head, Motorola India.
“Motorola wants to play an active and meaningful role in India. We want to be a local citizen through our presence in all parts of India. For this, we need better distribution systems. The vast network of post offices could be exploited by the telecom industry for achieving the 250 million subscribers target in India,” Vandrevala added.
Speaking at the launch, IT and Communication Minister, Dayanidhi Maran, said, “I am quite happy about yet another milestone achieved by the telecommunicatioin industry in India. The new phone will play the role of an accelerator to achieve our short-term telecom goal.”
Motorola has won the global tender for manufacturing sub-$40 and sub-$30 phones in India by the GSM Association earlier this year.