Top Story

e4m_logo.png

Home >> Digital >> Article

Morphosys announces hyper-realistic 3D feature film; eyes mobile gaming market

07-August-2007
Font Size   16
Share
Morphosys announces hyper-realistic 3D feature film; eyes mobile gaming market

Bangalore-based Morphosys Information Systems Pvt Ltd, a subsidiary of Raksha Group, has announced its first 3D hyper-realistic animated movie ‘Honour and Country’. The estimated budget for the film is nearly Rs 6 crore. The movie is a tribute to India’s first war of Independence in 1857.

Merging creative with technology, the movie marks Raksha Group’s foray into the hugely lucrative area of 3D animation and visual effects. Slated for release in mid-2008, the 2 hours 20 minutes long movie is being produced by Shalini Kumar, directed by Rajesh Kumar, while scripting has been done in-house. Heading the creative team is Shashikant Gutti, who is overseeing the entire project.

Meanwhile, to explore more avenues in the animation industry, Morphosys also proposes to venture into the mobile gaming market. “We are also looking at targetting the gaming market and our focus is on PC games. Millions of people are using mobile phones today. The customer base is growing at a phenomenal pace and the need for content in gaming animation is also increasing,” said Ajay Ghosh, CEO, Morphosys.

Currently, Morphosys has a team of around 35 people working on the animated movie and the company intends to increase the headcount to 120 artists. It is also contemplating using the ‘motion capture’ technique.

The Raksha Group is primarily into property development, having six subsidiaries under its wings. Its new initiative, Morphosys, was launched in January 2007 and ‘Honour and Country’ is its first project.

Rajesh Kumar, CMD, Raksha Group, said, “We would be announcing our merchandising strategies 3-4 months prior to the film’s release. We began with about eight people and are confident of making a film of world class standards.”

Also in the pipeline at Morphosys is a big VFX movie, even as it has been simultaneously working on animated TVCs for the local market.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group