More women using the Net

More women using the Net

Author | Source: Business Standard | Tuesday, Mar 21,2006 8:07 AM

More women using the Net

Even as male users of online services increased in absolute numbers over last year, their ratio against women dipped from 72 per cent to 68 per cent this year an is further expected to reduce to 60 per cent by next year as more and more women log onto to the internet across the country, revealed a survey conducted by the Internet and Mobile Association of India (IAMAI).

The number of women online crossed the 12 million mark this year and is expected to grow from the current 32 per cent to 40 per cent in the next two years, by which time the total number of internet users is expected to cross 100 million, according to the survey.

The survey, which was conducted across regions, age, gender, profession and educational qualification, had 6365 respondents -- 4328 men and 2037 women.

It was seen from this survey that majority of women using the internet fell in the age group of 26 to 35 years.

The ratio of married women using the internet was also higher compared to unmarried women using online services.

The survey also revealed that the female audience online was mostly well educated with an assured spending power.

Most women surveyed were business professionals or self-employed. 73 per cent of those surveyed owned an automated teller machine (ATM) card, but only 14 per cent used their credit cards and 10 per cent used their debit cards for online purchases.

However, the percentage of women involved in online financial transactions was quite low compared to their male counterparts.

While 35 per cent men used the internet for online banking, only 24 per cent women did the same.

Women were also far behind men in making bill payments and shopping online.

However, number of women searching jobs online was five per cent more than men.

Women mostly used the internet for e-mailing, chatting and keeping in touch.

"The findings of this research will help marketers build their online infrastructure, including online sales and communication channels, based on the fact that women like to discuss and share their experiences with a greater emphasis on deepening connections with people" , said Preeti Desai, president, IAMAI.

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