Monster India, known to attract more than 11.3 million unique visitors and part of Monster – a global online careers network, has renewed its annual agreement with Sify. As part of the move to enhance its brand presence among high quality job seekers, Monster will continue its aggressive marketing efforts through Sify’s online and offline channels.
The combined promotional activities include an exclusive Monster job channel on Sify’s websites, ad banners, featuring text-links on Sify.com and Samachar.com, and a marketing presence across Iway Cybercafés network.
“Sify’s greatest strength is its sheer reach through its network of Cybercafés and the strong presence among the NRI audience through its international news site Samachar.com”, said Dhruv Shenoy, Vice President, Marketing, Monster Asia. “Our marketing activities on Sify have yielded significant dividends. I’m glad to say that they have been the lead contributors to our site traffic in the last one year,” he added.
"We are pleased to announce the extension of our exclusive job channel partnership agreement with Monster for 2005,” said K Sundararaman, Head – Sales and Alliances, Sify Limited. “The two service providers have worked together for two years now and this extension reflects growing demand in the ‘jobs’ domain. Our wide audience reach through our Iway Cybercafés and our dial-up and broadband customer base, coupled with Monster’s leadership in the job search domain, will provide growth opportunities for both of us in the coming year,” he observed.