Monsterindia.com has reported a 238 per cent surge in traffic (excluding JobsAhead.com, a property owned by Monster) during the July-September quarter of FY 2006-07. The website attributed the increased traffic growth to its marketing campaign launched in April this year along with innovations in product and technology.
“The rapid growth in the traffic of Monster is a reflection of the growing preference towards Monster. Our new marketing campaign ‘Caught in the wrong job?’ launched in April 2006 has been successful in driving rapid growth in traffic, which in turn helps our employers find the right talent,” said Dhruvakanth Shenoy, Vice-president, Marketing, Monster.com.
Monster has been present in India since March 2001. Monster India undertook a complete makeover of the site in February 2006 following which it introduced a cutting edge search technology yielding very accurate search results. Monster also introduced Magic Search, an innovative search tool for employers to enable accurate search for high quality resumes.