Monster India has reported substantial growth in the job seeker traffic and new resumes received after the launch of the new product in February and the new “Caught in the wrong job?” advertising campaign in April.
“Monster India has experienced growth in resumes in June 2006 three times that of the average three months prior to the new product launch in February 2006. The zooming job seeker preference is also seen in the significant rise in job applications that went through Monster India – the applications through the site grew more than 20 times in June 2006 as against the average of the three months before the product launch,” the company said in a statement.
Commenting on the growth, Arun Tadanki, President, Monster.com (India, Hong Kong and Singapore), said, “We are delighted with the results. Our innovation in the design of a search engine that has re-defined search in our category. Simplicity is the core idea behind our television commercial, which propelled the significant growth in the traffic of jobseekers. Employers using Monster can benefit from this rapid increase in traffic and resumes.”
Talking of future plans, Tadanki said, “Monster India will continue to focus on innovating with new products and technology, which will further enhance our value proposition to the jobseekers and the employers. We will continue to invest in brand building activities for Monster to continuously improve the value delivered to our customers.”