Digital marketing agencyMonk Media Network has won the digital mandate for Dr. Vaidya’s, an Ayurveda-based brand that is making the ancient science appeal to modern consumers. The agency will manage the duties for the brand’s newly-launched products: LIVitup! and HERBOfit.
LIVitup! is a hangover shield and liver protector while HERBOfit is a pill that offers the goodness of Chyawanprash in it. The agency will be handling the entire digital marketing strategy, social media presence, media buying, and production.
Speaking on the same, Ashish Patkar, Founder and CEO, Monk Media Network, said, “Innovation is cutting across categories and both LIVitup! and HERBOfit are perfect examples. From an agency standpoint, the opportunities are manifold considering the exciting nature and the brand stage the products are at. We look forward to creatively exploiting and working with the brand team to get TOM recall amongst the consumers.”
Arjun Vaidya, CEO, Dr. Vaidya’s, said, “Monk Media Network is just like us; it’s young and hungry to do great work. We found that the Monk team instinctively understood the products and have come up with a roadmap, which will allow us not just to win in the communication space but also in the marketplace. With the number of brands on digital today, you have to come up with something freshand this is what Monk is helping us to do.”