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Moneycontrol.com dons a new look enhance competency of online marketing spends

Moneycontrol.com dons a new look enhance competency of online marketing spends

Author | exchange4media News Service | Saturday, Aug 02,2008 9:00 AM

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Moneycontrol.com dons a new look enhance competency of online marketing spends

Keeping pace with the ever changing tastes and demands of its users, Moneycontrol.com, an online property of Web18 dedicated to investments, stocks and other markets news, now sports a new look and feel. This is targeted at creating an ideal medium for advertisers to reach out to their audience with maximum efficiency.

By launching the new home page, Moneycontrol has created better ad spots with a cleaner interface, which will guarantee more relevant and contextual engagement with the content. This, in turn, is expected to translate into better click through rates (CTRs) and higher ROI for marketers and media planners across the country.

Vidya Kumaraswamy, Editor-in-Chief, Financial and Lifestyle Websites, Moneycontrol, said, “Over the years, the range and depth of content on Moneycontrol has expanded vastly. With this redesign, we have tried to bring it all up so that users can find what they want easily and more intuitively. We have also added a new section for personal finance - to address the queries and doubts of audiences who want to plan their money better.”

Rajan Srinivasan, Vice President - Sales, Moneycontrol, said, “On the Internet, context is king and users know what they are looking for. Advertising and advertisers have to align with the same context or they run the risk of being redundant. This is our small way of guaranteeing better and more premium eyeballs.”

Tags: e4m

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