mOne India expands service offering

mOne India expands service offering

Author | exchange4media News Service | Tuesday, Jun 07,2005 8:14 AM

mOne India expands service offering

mOne India adds Search Engine Marketing (SEM) to it’s service bouquet. It has already signed up 10 clients from auto, travel, media, banking and software segment. The team has been trained by search experts from UK and US markets. mOne India will be deploying high-end search marketing tools and software to provide better ROI to its clients. The India team also works as back office for SEM-related work from UK and some of the Europe markets.

mOne worldwide with it’s global SEM brand mSearch has build up search expertise in more than 20 markets and capable to manage double-byte markets. mSearch works closely with Google, Overture, eSpotting, Yahoo search marketing and other PPC network. We are able to offer account management on a local or centralized basis according to our clients’ requirements.

Under it’s SEM portfolio, mOne will provide services like Research and build targeted keyword lists for all search engines in multiple languages, writing and reviewing advertising copy to attract the most targeted and relevant user’s customers and manage bidding process for search term on each engine. Manage and review bids constantly to ensure they are at the optimum level to the clients.

Search is significant part of online advertising spends in evolved market like Europe and US. According to IAB report 40 per cent of the online spend in US was on Search in 2004.

mOne India has more than 30 clients in online and mobile marketing space. mOne has 400+ employees in 45 offices worldwide and a bevy of blue-chip clients. mOne has been named by MediaPost magazine as its Gold "e" winner and Interactive Agency of the Year.

Tags: e4m

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