Top Story

e4m_logo.png

Home >> Digital >> Article

mOne India bags Purple Head award

10-June-2004
Font Size   16
Share
mOne India  bags  Purple Head award

mOne , a joint venture between GroupM and OgilvyOne has bagged the coveted "Purple Head" award for the best online campaign it created for Ministry of Tourism, Government of India. As per Tushar Vyas , Business Director, mOne India, the agency bagged the award fighting stiff competition from almost 18 countries in Asia.

Elaborating further on the campaign, he elucidated that campaign objective was to attract the international global traveler and also to establish the brand 'Incredible India'. The aim was to get the global traveller interested in the myriad options offered by India as a tourist destination. Besides this, the campaign also intended to get the travellers to log on the to the Ministry of Tourism's official website incredibleindia.org.

The whole exercise, claimedly, resulted in more than one million people visiting the website and led to a growth of around 1200 per cent in page views. The registration on the site for the newsletter also grew by over 100 per cent. Consumer brand interaction, as per Vyas, also went up two times.

The online strategy was integrated with the offline strategy. mOne worked closely with OgilvyOne and Maxus India to deliver a powerful campaign. "We plan to further build our association with the Ministry of Tourism with the success of this campaign", Vyas said.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship