Boxing in India has for many years been one of the most popular sports and with the launch of Super Boxing League (SBL) with participation from top pugilists from India and abroad, the stage is set for some exciting ring action. Keeping up the momentum of the game and to promote the league, SBL has partnered with MoMagic for digital marketing across all the platforms for SBL Season One.
MoMagic works on data driven technology and has a 360-degree user-insight intelligent technology platform to understand and predict user behaviour with 24/7 constant optimisation on user acquisition and boosting business revenue.
Speaking on the win, Arun Gupta, Founder and CEO, MoMagic Group, said, “One of the most notable trends that we are witnessing today is the digital revolution, which is having a significant impact on consumer behaviour and market structure. Today, Internet is becoming a key channel for gathering information, arriving at purchase decisions and transacting online with more and more consumers using the medium. SBL is an exciting brand to work on and with this collaboration we wish to provide best of our expertise to SBL for promoting the event on a targeted consumer base."
The inaugural edition of the Super Boxing League (SBL) is all set to commence from July 7 2017. The event will be held in New Delhi, India.
Speaking about the League and the collaboration with MoMagic, Bill Dosanjh, Founder and Promoter, said, “Super Boxing league in its inaugural season itself has attracted wide fan base in the country. Super Boxing League is all set to woo the Indian audience with the best of action in boxing and we plan to optimise our reach to our target audience with our strategic collaboration for Digital marketing across platforms with MoMagic.”
He added, “Recognising the impact of digital era as an opportunity, we wish to use an aggressive digital marketing strategy to promote the Super Boxing League through consumer driven platform provided by MoMagic.”
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions