JWT South Asia announced the appointment of Mohit Hira as CEO of Hungama Digital Services.
Hira, who joined JWT in November 2012, has been overseeing JWT Group’s digital initiatives over the last eight months; in addition to his role as Business Lead on Airtel. Given JWT’s increased focus on digital, he will now assume leadership of digital. As part of this, Hira will be overseeing the entire operations of Hungama Digital Services and JWT Digital, thereby ensuring seamless integration of the two to offer integrated digital solutions to all HDS and JWT clients.
“Mohit is well poised to take on this role, given his proficiency in Creative, Content and Strategic Planning along with his experience as a Brand Custodian. With his strong creative and digital capabilities, Mohit will be leading one of India’s highly awarded digital agencies that will continue to live up to being a ‘single source’ partner for our clients across all their digital platforms,” said Colvyn Harris, CEO, JWT South Asia.
Hira is an advertising creative director turned netvangelist, with a career spanning over two decades with rich and diverse experience across advertising, marketing, journalism and digital media. He was recently nominated to the Impact India Digital Power 100 List and has also been on the IBM-Paul Writer list of Top 50 CMOs earlier.
On his new role, Hira said, “I have been working closely with the team at Hungama Digital in the last few months and the opportunity of leading an extremely talented and committed team there was irresistible. Neeraj set up India’s leading digital agency ahead of its time and it has grown into a strong, respected company of creative technologists. I’m looking forward to partnering Neeraj and JWT in the mission to make HDS one of the most sought-after digital agencies in the region.”
As is known, JWT acquired a majority stake in Hungama Digital Services in May 2012 to offer to its clients a full services digital agency specialising in digital marketing and social media solutions. As part of the acquisition, Hungama’s activations arm, Hungama Promo Marketing, also merged with HDS to provide an engagement platform linked to online and offline deliveries.