Top Story


Home >> Digital >> Article

Mogae ties up with Idomoo of Israel; announces launch of customised video solutions in India

Font Size   16
Mogae ties up with Idomoo of Israel; announces launch of customised video solutions in India

Mogae Media today announced their exclusive partnership with Idomoo of Israel, to offer personalised videos, enabling brands to deepen their customer engagement by addressing their customers individually, with a customised video uniquely tailored to their needs. These videos will be delivered on smartphones, all wire-free devices, as well as on PCs and desktops.

Idomoo is a Tel-Aviv based company, which pioneered a global platform to create personalised videos. Idomoo has a track record of serving companies in the telecom, financial services, utilities, health and retail space, throughout the US, South America and Europe. Their customer communications expertise delivers measurably improved conversion, sales, customer retention and loyalty. Some international clients of Idomoo include Amazon, Alibaba, Barclays, Cadbury’s, Chevrolet, Hilton, Starbucks, Visa and Vodafone.

Sandeep Goyal, Chairman Mogae Media said, “Idomoo’s existing Personalized Video Cloud Platform, allowing partners to create, en masse, data-driven live-action videos, targeted at individuals, as well as extracting content from any website and moulding it into videos created on-the-fly, will now be exclusively available in India through Mogae Media. Mogae will enable consumer brands to engage with their customers through personalised, real-time videos. This unique solution will help brands deliver on the promise of customer personalisation – moving each customer emotionally to deliver the most effective customer engagement, as it combines both of the most powerful technologies: video and personalisation on a massive scale.”

The Idomoo solutions will be part of the offering of Mobocracy, the end-to-end mobile agency launched earlier this year by Mogae.

“Customised video engages users like few other formats. Now advertisers can touch each customer with a unique story, tailored to their individual needs. Customers will appreciate the special attention, relevance and excitement that personal videos deliver. And most importantly in today’s performance driven world, this unique solution fuels ROI, by boosting acquisitions and driving retention with profound customer interactions,” added Tanya Goyal, Executive Director, Mogae Media.

Leena Sharma, COO, Mobocracy will lead the India initiative on this partnered venture with Idomoo. The Mob, launched recently by former Dentsu NCD Nitin Suri, and Chraneeta Mann, ex-NCD of Rediffusion, have been roped in to provide the creative solutions for the Idomoo videos in India.

Tags Mogae Idomoo Mobocracy Sandeep Goyal Tanya Goyal Leena Sharma

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...