Mogae Digital today announced the launch of Star TV’s Laughter Challenge on Mobile, which is going live on various mobile networks this week. The animated toony version of Star TV’s top humour show will be available to Indian mobile users in easily accessible form of short two-minute fun filled videos, created with original voice tracks of various artists.
Commenting on the launch, Tanya Goyal, Executive Director, Mogae Group said, “Animated Laughter Challenge jokes refresh the magic created by the original show. The animated caricatures add a new comic dimension to the existing jokes and users would love watching them again and again, that too right on their mobile screens. Mogae has invested more than 12 months into creating the animated laughter content, specifically for mobile devices.”
Mogae is in talks with various DTH operators too making the animated Laughter Challenge live to their audiences. Mogae recently launched its Talking Comics on various DTH platforms, which have been received very well by the viewers. Mogae’s mobile comics with over 2000 mythology, history and humour stories are already live across various telcos, said an official release.
Mogae has a 40-man studio dedicated to creating the mobile comics (momics) content at its Gurgaon HQ. “We will start a second round of creative development in Q1 2013 with another 2000 new stories to be created”, added Goyal.
Mogae Digital is part of the Mogae Group, co-owned by Sandeep and Tanya Goyal, erstwhile JV partners of Dentsu in India.