Top Story


Home >> Digital >> Article

Mogae Media launches MoCube

Font Size   16
Mogae Media launches MoCube

Mogae Media has launched MoCube, a proprietary software tool that helps quantify the benefits of adding mobile to a media plan.

MoCube has a simple and easy-to-use interface, where a planner inputs the market-wise expected ‘net reach’ from the media plan that will include press, TV, radio and internet – and derives the incremental reach and incremental frequency through mobile apertures (SMS / EOCN / WAP / Brand USSD / DTH / OBD / RC). MoCube helps the planner calculate the incremental gain through mobile as a media multiplier, shared an official release.

The apertures in MoCube are segregated as Reach Builders, Frequency Builders and Focused Targeting to meet the objectives of the campaign.
Tanya Goyal, Executive Director, Mogae Group said, “Over the last 18 months, we found that mobile as a medium needs to be evangelised – not just with clients, but even with agencies. Many of the large brands, with large budgets, believe that their media plans are delivering enough reach and frequency. The truth is that there is no medium to match mobile reach, or at the very least to add an OTS in an effective and efficient manner. That’s how the idea germinated – of having a simple software that calculates the added reach and frequency, not just of mobile – but of specific mobile apertures.”

Mogae believes this software will act as a catalyst to enable media planners to add more and more of mobile apertures to their plans.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...